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Nokia May Re-Launch the Asha Brand as HMD Global Acquires Trademark

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HMD Global brought back the Nokia brand into smartphone market last year and launch quite a few smartphones and are now looking forward to launching the first Android Go Smartphone called the Nokia 1. HMD global has also acquired the trademark of Nokia’s feature phone Nokia Asha Lineup.

According to the filling via the EU Intellectual Property Office HMD Global may use the brand name for smartphones, so we might not see Asha branded feature phones and see smartphones instead. The application for acquiring the trademark was originally filled in October 2011 but the Asha label has been transferred to HMD Global on 9th January 2018.

According to a post by LoveNokia, the trademark can be used for “computer software platform used in mobile telephones and smartphones; mobile phones and smartphones” and “wireless communication services namely for computer software used in mobile telephones and smartphones”.  There is no information on how HMD Global will be utilizing this Asha trademark.

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We think that HMD Global will use Asha branding to build cheap, entry-level smartphones and though they will stick to Android they might experiment here and there with this new series. Currently, the entry-level market is dominated by Chinese smartphone makers and homegrown companies. Stay tuned to Sid Tech for more tech updates.

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